This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

Prerequisite: None

Ministry Course Title: Marketing: Goods, Services, Events, Grade 11, College Preparation
Common Course Name: Marketing
Course Code: BMI3C
Grade: 11
Course Pathway Type: College Preparation
Credit Value: 1.0
Prerequisite: None
Curriculum Policy Document: The Ontario Curriculum, Grades 11 and 12: Business, 2006 (Revised)
Course Developer: Ontario Online School Course Development Team
Department: Business
Initial Development Date: July 2019 for all
Most Recent Revision Date: Ongoing – course direction is determined through collaboration between teachers and students
Tuition Fee (CAD): $500